- If it is too good to be true, then it is not true. Don’t click through.
- If you do click through and the content is camouflaged by advertising, don’t go on.
- If you do move on beyond the advertising, and the content is not immediately available, close the tab.
- If you actually find anything to read and it has nothing to do with the initial headline, you’ve been had.
I wonder how much of the content that we encounter is from the original author as compared to how much is redistributed through the Social Media Pipeline. I also wonder how much content I actually create as compared to how much content I simply redistribute.
For example, how many of the posts or tweets that you and I post or tweet actually originated with our creativity. How many of the posts or tweets that you and I post and tweet are simply a redistribution of someone else’s content.
A braid of three strands now occupies my thinking on the social media pipeline. Created, Redistributed, and Curated.
- By created, I mean the original author, the person who creates the content.
- By redistributed, I mean the passing along of someone else’s content.
- By curate, I mean the process of the creator passing along their stuff through various media.
Follow the Flow
- An author creates an original article (create original content)
- The author publishes the article through their blog (distribute)
- The author directs others to their article through social media (curate)
- Consumers read the article and redistribute the article through their social media pipelines (redistribute)
I have been and continue to make the personal transition to discovering more original content rather than exclusively being limited to what is redistributed. And I am in the process of developing the habit of creating more original content. I guess that I could say that I am transitioning to more to a creator rather being limited to a re-distributor.